
most sales teams lack A scalable system
LEADING TO...
Missed opportunities
Slow growth
Drained time and resources


BUILD A SALES TEAM THAT FUELS YOUR COMPANY'S GROWTH.
The SellingPlaybook Sales Optimization System (SOS) gives you the structure, frameworks, and expert coaching to build a scalable, high-performing sales team that closes more deals, shortens sales cycles and drive profitable growth.
Full Pipelines
Accurate Forecasts
Consistent High Performance

A personal message
Darrell Boyko
CEO The SellingPlaybook
Even the best CEOs and business leaders are frustrated by inconsistent sales results, long sales cycles, and unpredictable revenue. Despite hiring great people, sales teams often struggle because they lack a structured system to align strategy, management, and execution.
I've worked with business leaders across industries and have consistently seen the same gaps holding sales teams back - misaligned sales strategy, unclear management processes, and the absence of an execution framework that leaves teams operating like order takers instead of drivers of new revenue.
That's why I created the SellingPlaybook Sales Optimization System (SOS). This proven system delivers three outcomes: a step-by-step process to eliminate waste and streamline execution, a customized sales framework that aligns your team and accelerates deals and expert coaching to embed the system and scale results fast. This isn't sales theory-it's a revenue engine designed to shorten sales cycles, boost productivity and drive consistent growth.

Great Teams WIN WITH THE RIGHT SYSTEM AND THE RIGHT CoachING

Here's how it works
BOOK A CONSULTATION TO GET A CLEAR, DATA-DRIVEN PLAN FOR OPTIMIZING YOUR SALES TEAM. ONCE WE ARE ALIGNED ON THAT PLAN, WE'LL TAKE YOU THROUGH THREE PHASES TO BUILD, IMPLEMENT AND SCALE YOUR SYSTEM TO DRIVES REAL RESULTS.
01
PHASE ONE
sales system audit
Before building anything, we assess what's working, what's broken, and where the biggest opportunities lie. This includes a deep dive into your existing sales process, sales funnel, and pipeline performance. We identify critical gaps and deliver a customized sales strategy roadmap that aligns your team, market and revenue goals.
02
PHASE TWO
build your custom selling playbook
We develop the core components of your Selling Playbook, including clear prospecting criteria, targeted messaging, and a structured prospecting system. Your team will gain proven techniques to bypass gatekeepers, get callbacks, and engage decision-makers effectively. This phase builds the foundation for a fully optimized, repeatable sales process.
03
PHASE THREE
Fast-track sales
execution sprints
We work alongside your team to activate your sales strategy in real time. Through structured pipeline acceleration sprints, we create immediate momentum, reinforce execution, and demonstrate how your new system shortens sales cycles and drives measurable growth.








New growth
New Revenue
Fortune 100, S&P 500, Large & Medium US and Canadian Companies, have all been acquired using The SellingPlaybook system. For our clients, and their communities these large account partnerships have resulted in new jobs, many (many many) millions of dollars in new revenue and future growth opportunities.

The best time to build your playbook was yesterday. The second best time is now.
Build your selling playbook
TURN STRATEGY INTO ACTION, ACTION INTO REVENUE, AND REVENUE INTO PROFITABLE GROWTH.

BOOK YOUR CONSULTATION NOW
Complete this form and check your inbox for a link to schedule your 1-on-1 meeting.